We source the highest quality ingredients from the pure potency of nature and prioritize both certified-organic and wild-harvested ingredients for effective, all natural-biocompatible skincare, bodycare and haircare.
Our formulas are free of any chemicals, toxins or fillers including synthetic fragrances, preservatives, GMOs, alcohols, silicones, SLS, parabens, formaldehydes, phthalates
We respect all of life and stand against animal testing and exploitation. Our formulas do not contain any animal ingredients or animal-derived by-products (such as beeswax, honey, collagen, lanolin or keratin).
We have prioritized the use of recycled glass and plastics for our products which are bottled in mono-material parts that are easy to recycle and maximizes their recyclability.
To reduce unnecessary waste, we do not individually box each product.
Our shipping materials (boxes, paper wrapping, tape, labels) are 100% plastic-free and compostable or recyclable.
All refill subscriptions are sent plastic-free with aluminum caps in place of pumps and droppers, which can be reused from the original product.
Our short-term goal (1-2 years) is to provide plastic-free, lightweight, recyclable refills for all our products.
Our long-term goal (3-5 years) is to cultivate co-founder Anannya’s family land outside of Varansi, India with regenerative farming practices to grow many of our own ingredients and provide a thriving livelihood for the local community.
We aim to reach 100% traceability for all ingredients, knowing exactly where our ingredients are harvested and transformed, and ensure that the social and ecological communities they come from are mutually enriched.